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AHAvery HartEditor

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How Ridgewell is doing in Switzerland · German, what changed this week, and what to do now.

Home

Visibility
34%95 % interval 29–39 %+3.1 ptsvs. the 28 days before6,812 answers · 50 questions
Share of voice
29%95 % interval 24–34 %+1.4 ptsvs. the 28 days beforeRidgewell, Brava, Kessler
Recommendation rate
46%95 % interval 39–53 %+2.0 ptsvs. the 28 days before2,316 answers naming Ridgewell
Tone
7295 % interval 68–76 · out of 100±0vs. the 28 days before2,316 answers naming Ridgewell

What changed

Alerts of the last 7 days
  • Engine downCopilot is down since 2 Nov, 06:00Microsoft Copilot is down: no answer since 2 Nov, 06:00Critical · its runs are recorded as failed, never counted as "not named" · 2 Nov
  • New brandGletscher Outdoor in 6 % of answers · 1 NovGletscher Outdoor is named in 6 % of answers over 7 daysInfo · a brand you do not track · 1 Nov · Switzerland · German
  • Action measuredAction measured: page update "Cirrus Pro for high alpine tours"Info · before and after, visibility on its intent 11 % → 18 % · 31 Oct

Waiting for you

Inbox · me and my teams
  • Drafts to review2
  • Website fixes to send1
  • Alerts3
Open the Inbox

Do first

Top 3 priorities
  • Lightest hardshell for high alpine toursBrava is named in 64 % of answers, Ridgewell in 18 %. Commercial score 72 · 1,300 searches a month.Make action
  • Best shell for ski touringVisibility 27 % against Brava's 58 %. AI trusts bergforum.example and alpinmagazin.example here.Make action
  • Waterproof jacket under CHF 500Cirrus Pro's product text needs scripts: AI crawlers read 41 % of it.Make action

By engine

Visibility
Visibility · coverage
ChatGPTChatGPT41%coverage 99 %
Google AI ModeGoogle AI Mode38%coverage 97 %
GeminiGemini33%coverage 98 %
CopilotMicrosoft Copilot29%coverage 96 %
AI OverviewsGoogle AI Overviews22%AI Overview on 61 %

Actions

Latest delivered
  • New page: Cirrus Pro for high alpine toursDelivered 14 Oct · visibility on its intent 11 % → 18 % (28 days before and after)Before and after
  • Website fix: Product markup with price on 12 pagesDelivered 21 Oct · fixed on the next site checkFixed
  • Outreach: a review on alpinmagazin.exampleSent 7 Oct · the article now names RidgewellLanded

Competitors

Share of voice
Brava42%
Ridgewell (you)29%
Kessler29%
Gletscher Outdoor is named in 6 % of answersTrack

Phase 1 (pilots): "Do first" and "Actions" are hidden until phases 2 and 3; a block whose feature is off or not built is left out.