Visibility
How often AI engines name Ridgewell when buyers ask about outdoor jackets, how high, and against which brands.
Overview
Sentiment and role
Visibility
34%95 % interval 29–39 %+3.1 ptsvs. the 28 days before6,812 answers · 50 questionsShare of voice
29%95 % interval 24–34 %+1.4 ptsvs. the 28 days beforeRidgewell, Brava, KesslerAverage position
2.495 % interval 2.1–2.7±0.1vs. the 28 days before2,316 answers naming RidgewellCommercial reach
41%95 % interval 35–47 %+2.2 ptsvs. the 28 days beforeWeighted by commercial scoreVisibility per day
28 days · all engines
| Day | Value | 95 % interval |
|---|---|---|
| 7 Oct | 31% | 26–36% |
| 8 Oct | 32% | 27–37% |
| 9 Oct | 30% | 25–35% |
| 10 Oct | 33% | 28–38% |
| 11 Oct | 32% | 27–37% |
| 12 Oct | 31% | 26–36% |
| 13 Oct | 33% | 28–38% |
| 14 Oct | 34% | 29–39% |
| 15 Oct | 33% | 28–38% |
| 16 Oct | 35% | 30–40% |
| 17 Oct | 34% | 29–39% |
| 18 Oct | 33% | 28–38% |
| 19 Oct | 35% | 30–40% |
| 20 Oct | 34% | 29–39% |
| 21 Oct | 36% | 31–41% |
| 22 Oct | 35% | 30–40% |
| 23 Oct | 34% | 29–39% |
| 24 Oct | 35% | 30–40% |
| 25 Oct | 36% | 31–41% |
| 26 Oct | 35% | 30–40% |
| 27 Oct | 34% | 29–39% |
| 28 Oct | 35% | 30–40% |
| 29 Oct | 36% | 31–41% |
| 30 Oct | 34% | 29–39% |
| 31 Oct | 35% | 30–40% |
| 1 Nov | 34% | 29–39% |
| 2 Nov | 33% | 28–38% |
| 3 Nov | 34% | 29–39% |
By engine
Visibility · interval · coverage
ChatGPT41%34–48 % · coverage 99 %
Google AI Mode38%31–45 % · coverage 97 %
Gemini33%26–40 % · coverage 98 %
Microsoft Copilot29%22–36 % · coverage 96 %Google AI Overviews22%14–30 % · AI Overview on 61 %
Perplexity—Not collected: add your own key
Claude—Not collected: add your own keySamples this week
- Stability7%of 10 sampled questions changed "named or not" between two runs the same day
- Market gap+9 ptsasked from inside Switzerland vs. from the United States · 95 % interval 2–16
- Implied mentions8%of Ridgewell's mentions name only a product (Cirrus Pro) or the website
By intent
50 questions in 18 intents · showing 6 · a row opens the intent
| Intent | Topic · stage | Questions | Visibility | 95 % interval | Change | Commercial score |
|---|---|---|---|---|---|---|
| Waterproof jacket under CHF 500 | shell jackets · buy | 5 | 41% | 33–49 % | +4.0 pts | 88 |
| Lightest hardshell for high alpine tours | shell jackets · compare | 4 | 18% | 9–27 % | −2.0 pts | 72 |
| Best shell for ski touring | shell jackets · compare | 3 | 27% | 16–38 % | ±0 | 70 |
| Down or synthetic for ski touring | insulated jackets · learn | 3 | 52% | 41–63 % | ±0 | 46 |
| What a 3-layer jacket is | hiking clothing · learn | 2 | 61% | 47–75 % | +1.0 pts | 21 |
| Caring for a waterproof jacket | outdoor care · learn | 2 | 12% | 3–21 % | ±0 | 15 |