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AHAvery HartEditor

Results

Every delivered action with its primary metric, before and after, the hold-out control, the lift with its interval, and its status.

Enterprise & Government

Results

Every measured action with its primary metric, before and after, the hold-out control, the lift with its interval, and its status.

  • Every delivered action with its primary metric
  • The lift against hold-out intents, with its interval
  • The status proven, worse or no effect

Example: the page update "Cirrus Pro for high alpine tours" lifted visibility on its intent by 6 pts (95 % interval +2 to +10) against the hold-out intents: proven.

Needs: delivered actions; the hold-out intents are drawn for you.

4 of your actions are delivered or measured, before and after. Results adds the hold-out control and the status proven.

An Admin of this workspace can ask for it.

Results

Every delivered action with its primary metric, before and after, the hold-out control, the lift with its interval, and its status.

Results this quarter
149 own pages · 3 outreach · 2 website fixesDelivered since 1 Aug
Proven
4 of 9Own pages whose lift is above 0 against the hold-out3 no effect · 0 worse · 2 measuring
Landed or fixed
4 of 5Outreach landed 2 of 3 · fixes fixed 2 of 2Outreach read every week for 60 days

Results

Newest first · a row opens the action
ActionKindTarget before → afterControlLift, 95 % intervalGap at the actionStatus
Cirrus Pro pour l'alpinisme (FR)New pageAfter window until 18 Nov——0.39Measuring
Cirrus Pro for high alpine tours (DE)Page update11 % → 18 %+1 pt+6 pts (+2 to +10)0.46Proven
Waterproof jacket under CHF 500FAQ38 % → 41 %+2 pts+1 pt (−3 to +5)0.12No effect
Price in Product markupWebsite fixProblem gone on 12 pages———Fixed
Review on alpinmagazin.exampleOutreachThe article names Ridgewell——0.24Landed
Pitch to outdoorblog.exampleOutreachNo page names Ridgewell after 60 days——0.19Stalled

"Before" is the 21 days before delivery; "after" starts 14 days after delivery and is complete 21 days later. Lift = change on the target − change on the hold-out intents. Actions go to the largest gaps, and part of a large gap shrinks by itself: read a lift on a large gap with care. Without Results (Core, Growth), own pages show "before and after", never "proven".

Example