Priorities
Every gap on one scale, by demand, closeness to a purchase and gap size, with what to do about it.
Gap kind
High 2 · Medium 6 · Low 15- HighPinnedLightest hardshell for high alpine toursNot named · size 0.46, 95 % interval 0.34–0.581,300 searches a month, buyers comparing options; Brava is named in 64 % of answers and you in 18 %. In ads, the same traffic would cost about CHF 1,560 a month.Suggested: Page update
- HighWaterproof jacket under CHF 500Not readable · the Cirrus Pro page needs scripts2,400 searches a month, buyers ready to buy; AI crawlers read 41 % of the page that answers this intent.Suggested: Website fix (exists)Open the fix
- MediumBest shell for ski touringMissing on a trusted site · size 0.28, 95 % interval 0.17–0.39bergforum.example is cited in 28 % of the answers and never mentions Ridgewell.Suggested: Outreach
- MediumDown or synthetic for ski touringNot recommended · size 0.18, 95 % interval 0.06–0.30Brava is recommended in 40 % of answers, Ridgewell in 22 %; 720 searches a month.Suggested: Page update
- MediumHold-outWarmest insulated jacket under CHF 300Not named · size 0.24, 95 % interval 0.11–0.37Kessler is named in 38 % of answers and Ridgewell in 14 %; 860 searches a month, buyers ready to buy.No action: a control for Results until the next drawOpen the intent
- LowCaring for a waterproof jacketNot named · size 0.21, 95 % interval 0.09–0.33Demand unknown; a peripheral topic. No Ridgewell page answers this intent.Suggested: New page
Levels per market: the top 10 % High, the next 25 % Medium, the rest Low. A dismissed priority comes back only when its gap grows by 0.1 or more. In plans with Results, hold-out intents are marked "hold-out" and get no actions.